05 | “I’ll Find a Way” — From Massage Therapy to Real Estate & Construction in Huron SD

Dec 13

If you’ve ever looked at a local business owner in Huron and thought, How on earth are they juggling all of that? — this episode of the Huron Spotlight Podcast is one you need to hear.

In this conversation, we sit down with Brittney Neuharth, a Huron small business owner whose resume alone makes you want to lie down and take a nap. Brittney is the owner of Therapeutic Body Works, a licensed real estate agent with Montgomery Real Estate, a key part of R&B Contracting, and a mom raising a family alongside it all. And while that sounds impressive on paper, what makes this episode powerful is how honest Brittney is about the real story behind building businesses in a small South Dakota town.

Brittney shares how she moved to Huron in 2017 for her husband, fell in love with the community, and eventually convinced her parents to move here too. She walks us through starting her massage therapy career, purchasing Therapeutic Body Works just three years in — while pregnant — and then navigating COVID shutdowns almost immediately after buying the business. From there, she explains why she added real estate to her plate, how construction naturally followed through her husband’s work, and why diversifying income wasn’t about ambition — it was about sustainability.

This episode is not a highlight reel. Brittney talks openly about money stress, getting turned down by banks, learning what HELOCs and business lines of credit even are, selling the house where her kids took their first steps, and moving in with her parents to make bigger goals possible. She shares how local resources like Greater Huron Development, supportive bankers, and other downtown business owners helped her find a way forward when traditional paths didn’t work.

We also get into the emotional side of business ownership that rarely gets talked about. The guilt of missing library time and family outings. The mental load of running multiple businesses. The way one negative comment can outweigh ten positive ones. And the mindset shift that helped Brittney keep going anyway: I will find a way.

You’ll hear why Brittney believes education and resilience matter more than having money in the bank, how asset-building looks different in rural business ownership, and why being willing to imagine the worst-case scenario can actually make taking risks feel safer. We also talk about how Brittney and her team reimagined wellness at Therapeutic Body Works by creating walk-in-friendly, affordable options like hydromassage, cryotherapy, compression therapy, and memberships — filling a gap for people who don’t want traditional massage but still need relief.

If you’re a Huron SD small business owner, someone thinking about starting a business, or a parent trying to balance ambition with real life, this episode will feel like both a deep breath and a permission slip. Brittney’s story is proof that success doesn’t come from having it all figured out — it comes from staying curious, asking better questions, and refusing to quit when things get uncomfortable.

Tune into the full episode of the Huron Spotlight Podcast to hear Brittney’s full story, the lessons she’s learned the hard way, and why “finding a way” has become her personal business philosophy.

Key Takeaways from This Episode

How Brittney went from massage therapist to multi-business owner in Huron, SD
Why diversifying income streams can be a form of stability, not burnout
The financial realities of rural business ownership no one talks about
What Brittney learned after being turned down by banks — and how she kept asking “how”
Why education and resilience matter more than having cash in the bank
The hidden cost of entrepreneurship for parents — and how Brittney reframed it
How Therapeutic Body Works expanded beyond traditional massage to meet real community needs